The future of email marketing: the social dimension

In recent weeks we received a stream of opinions, posts and articles regarding the future of email marketing. Probably not a coincidence since as you know – it’s the last time we write about it, promised – email marketing was declared nearly dead recently (once again). Many of the posts and opinions that we have been going through have to do with the ‘social aspect’ of email marketing.

We have been focussing ourselves in our posts more on the importance of email marketing as an information channel to serve the right content at the right time throughout the buying journey of the customer and on the importance of looking more at other types of metrics in email marketing.

But of course email marketing comes under many forms and there are differences between B2B and B2C email marketing. Email marketing is not only about customer retention, buying journeys and customer lifecycles, it is also about auto responders, weekly newsletters, customer acquisition, email signatures, click-through ratios, you name it.

We are still digesting all the opinions we’ve read about the future of email marketing (and by the way: you can still take our survey) so expect more posts that have a headline that starts with ‘the future of email marketing’ in the near future.

In this (long) post we would like to talk about that social dimension of email marketing and give you a bunch of data and resources. Ready?