Marketing Advisor Blog

Kickstart your online marketing testing

Online marketing testing, if done properly, can be a great step towards reducing the guesswork in online marketing. Online marketing testing and tracking can give you accurate and reliable answers to almost any marketing question you can image.

The tracking and testing approach should pave the path towards an online marketing decision making process based on facts, not convictions. 

Though this approach might seem pretty straightforward, online marketeers often ask me the question how to get started with online marketing testing, because this approach can be quite overwhelming.

The following simple guidelines should help you out.

How SEO rankings evolved while not evolving

Being in the SEM industry for quite some years now I sometimes enjoy looking back at how search engines evolved in the past years. Especially the SEO discipline is a great one that deserves some reflection.

Besides, isn’t SEO the ever so quickly changing marketing discipline? Let’s go through this statement.
Before going any further I’d like to refocus your attention to what search engines, next to maximising profit are really aiming for.